Writing Descriptions

Writing Descriptions that Sell the Item

The title that you give your listings and the description that you provide are going to make all the difference when it comes to the sale of your products.  The title and the description are your form of advertising in the eBay community.  Without solid titles and strong descriptions you stand the chance of losing buyers to other sellers who stand out in the crowd.  Your goal should be to become one of these sellers that stand out in that crowd.

Creating a strong title: Buyers at eBay will notice the product that you’re selling from the title that you write for the item.  You want to create a title that is immediately eye catching so that buyers want to linger for that crucial extra minute to read your description.  Following are some guidelines for writing a strong, eye-catching title:

• Try to use words that are highly descriptive and that fully describe the item that you’re selling.
• If appropriate include the key words in the title such as (1) brand names, (2) artist name, (3) designer names, or (4) any other identifying words that you know buyers will recognize.
• You need to precisely say what the item is.  Don’t be afraid to include the category name in the item title since it never hurts to emphasize this.
• Try to choose words in the title that buyers might use to search for items.  This will bring more buyers to your item page.
• You only have so much space for a title so make the most of the words that you use.  You don’t want to use words that have no meaning, such as “incredible”, which really tells the buyer nothing about the item that you’re selling.
• Take a look at similar items that sold for a good price.  See what titles those sellers used to encourage buyers to read through the description of the item that they were selling.
• There are some types of titles which eBay prohibits the use of.  This includes titles that (1) use profane language, (2) use words the lead a buyer to believe the product is “illegal”, (3) titles that include phone numbers, email addresses, or URLs, (4) titles that don’t adequately describe the item that you’re selling in any way.

When you follow these tips you’ll be well on your way to creating titles that catch the eyes of buyers.

Creating a strong description: The more time that you put into writing a good description for the items that you’re selling, the better chance you have of getting a lot of bids and selling at a high price.  A description that is strong and filled with a lot of information will (1) give buyers all that they need to know to want to place a bid on your item, and (2) leave buyers with the impression that you care about what you’re selling.

Sellers are always trying new techniques when it comes to item descriptions.  Some of the more interesting things that you might want to include in the description are telling the buyer why you personally like the item that you’re selling, letting the buyer know what appeals to you about the item, and what use the item might have to anyone who is considering placing a bid.

There are some things that you should include in the description of the products that you’re selling.  Some of this specific information should include:

• A clear explanation of what the item is.
• What the item is made of and the year that it was made.
• Who created the item, such as artist or author.
• What is the current condition of the item.
• What are the measurements of the item.
• Are there any distinguishing features of the item that the buyer should know about.
• What is the history of the item that you’re selling.

There are obviously some pieces of information that you won’t be able to include in the item description.   Keep in mind that buyers have the ability to get in touch with you if they want to ask for more information.

There are some definite things that you should avoid when it comes to the description of the item.  This includes:

• Never include any false information that will deceive a buyer.
• Avoid what is called “keyword spam”.  This means that you can’t include keywords that aren’t related to the item that you’re selling, such as throwing in a brand name when you’re not selling that particular brand.

Before you finalize your description make sure that you’ve included all the relevant information.  Critical information that you should include:

• Information about your payment methods.
• Information about packaging and shipping.
• Where you’re located.
• Any other information that can make the difference between a sale and a non-sale.

As a final note, make sure that check the spelling and grammar of your item descriptions before you submit.  Nothing looks more unprofessional than an eBay listing that has spelling and grammar mistakes.

Including Photos in your EBay Listing

To achieve any degree of success as a seller on eBay you’ll need to include a picture of the item that you’re selling.  Buyers are drawn to those listings that have a good, clear photo of the item.

When you’re taking a picture of the item there are some basic guidelines that you should follow to make the most of this photo opportunity:

• Make sure that the lighting is good so that you get pictures that are clear and natural.  If you’re taking a picture outside make sure to use a flash if you need to increase the brightness of the picture.
• Use a backdrop of some kind for smaller items.  Try to avoid using a white backdrop as this put too much contrast into the picture.
• Remove other objects from the picture that have no relevance to the item that you’re selling.
• Get as close as you can without losing focus.
• Take pictures of sections of the item that you’re selling so that buyers can see all sides.
• Take pictures of any distinguishing marks on the item, such as manufacturer stamps on the bottoms of vases.

After you’ve taken the picture eBay will walk you through the process of uploading the photo to your listing page.   When you download the “EBay Picture Services Application” it will be easy for you to manage and upload all your pictures.

You want to develop a design for your online business that is going to enhance your business image and that will add strength to your Internet presence on eBay.  This strategy is vital to the success of your business.  Your goal should be to develop a design for your business that you can use in all areas of promoting your online website:  advertising through your eBay description, creating strong titles, and including great pictures with your listings.  You want to create a business design that will be remembered and recognized by your eBay customers, and that builds trust and reliability in your business as well as consistency.

The way you describe the items that you’re selling can make all the difference between a sale or loosing a buyer to another seller.  Take some time to learn what works when it comes to item descriptions as well as how you should be designing your listing.

The key to success at eBay is being familiar with the things that work.  Most successful sellers have a wide variety of products to sell.  They learn to manage their listings effectively and efficiently to make the most out of the quick minute which a buyer spends looking at your listing.

If you want your online business to profit and prosper then you need to become an expert when it comes to the publicity of the items that you have for sale on eBay.  Publicity, or your eBay listing, can earn you a reputation as the expert in your target market, gain the trust and respect of eBay buyers’, and in the end earn your business the profits that you need to succeed.  Your goal should be to do all of the above without spending thousands of dollars on traditional, and often risky, methods of selling and advertising on the Internet.

EBay is a great online location for you to sell the items that you want to earn money to supplement your income or quit your job and sell at eBay at a full time level.

­Rules for Selling

There are several rules that you should be aware of so that you don’t make any crucial mistakes when it comes to selling your items on eBay.  Although the process of selling on eBay is as simple as possible there are still some things that you should know before you start selling and growing your business.

One of the most important things that you need to be aware of is keeping your selling and buying transactions as safe and secure as possible. There are policies in place which ensure the safety and privacy of the financial information of the people who are buying from you as well as your own financial information.  Some of the other things that you’ll need to know when you sell on eBay include:

• EBay’s tax policy and regulations.
• The policies for listing at eBay.
• How to sell your items internationally.

Tax policy: When you sell on eBay you need make sure that you observe all of the taxes that are applicable to the sale.  This includes domestic tax laws, international tax laws, any local statutes, and any ordinances.  When you sell on eBay you are committing the act of listing, soliciting, and selling certain items.  These items and the selling practice are liable to fees and taxes.

Policy violations: There are some types of polices that are not allowed on eBay.  It’s important that you are aware of these polices so that you don’t find yourself in violation of the rules.  The last thing that you want is to face a temporary suspension because you weren’t aware of a certain policy.  These violations include:

• Shill bidding is not allowed on eBay.
• You may not solicit your items off the eBay website while you are soliciting them on eBay.
• You can not, on your own, interrupt a transaction that is already in process.

If buyers, or other sellers, find that you are in violation of any of the rules and regulations that eBay clearly outlines they can file what is called a “trading offence” with eBay administration.  As well, if you find that any other sellers are in violation of these policies you can file an offence.

Trading offence: If you want to file a trading offence against another seller you need to follow this procedure:

• Read once again the policy page at eBay which clearly outlines the policies that must be followed.  Make sure that the eBay user is in violation of one of these policies.  There is a link on this webpage which you can use to send a report directly to eBay.
• Fill in the report with all the required information that eBay will need to make a decision about the trading offence.  This report information should include any emails that are connected with the offence, as well as subject lines that are clear and easy to understand.
• Only file a trading offence report once.  The more times that you report an offence the slower the process will move as eBay administrators need to read each report and add it to the file.

EBay will investigate all trading offence that are filed and will make a decision based on the circumstances.  Some of the actions that eBay may take to deal with trading offences are a warning, a temporary suspension, or a permanent suspension.

Listing Your Items

There are some simple basics that you should know about listing your items for sale on eBay.  The more items that you list the more experienced you’ll become in knowing how to write descriptions to entice buyers to take a longer look at the item that you’re selling than the items of other sellers.

The first thing that you need to do is find items that you want to sell.  For your first few selling attempts choose items that you yourself like so that you can create a listing that you can relate to.  Find similar items that are for sale on eBay so that you get a good idea of how much the item is worth, what other sellers are selling it for, and what category it best fits into.  To find items that are similar to the one that you’re selling use the following steps:

• Use the “Search” button at the top of the eBay webpage.
• Select the “Advanced Search” and type in key search words.
• Choose the “Completed Items Only” option.

You’ll quickly have a listing of items that were for sale on eBay but are now ended so that you can see what items are popular and what didn’t sell.

Once you have your item ready to sell you’re ready to begin listing it.  The steps that you’ll need to complete, in the following order, are:

• Select the format that you want to use to sell your item.
• Choose the best category for the item.
• Write a title that catches the eye of buyers.
• Write a complete description of the item making sure to include all the specifics such as measurements and condition.
• Include photos of the item that you’re selling in the listing.
• Let buyers know where you live.
• Use some of the promotion tools available at eBay to promote the item.
• Include the payment that you’ll accept for the item as well as information about shipping and packaging.

Be creative and step outside of the box.  You need to establish new ways of marketing the items that you’re selling.  Take time to examine your competitors on eBay so that you know what they’re doing and what you have to do better.

Once you are registered and have set up your seller’s account you are ready to list the items that you want to sell.  This is known as your eBay “listing”.  Your goal is to create a listing that is sensational and stands out from other listings.  The secret to making money on eBay is to attract as many bidders as possible.  There are several different sections that you can complete to create an eBay listing that is perfect for the item that you are selling.  These include:

• Selecting a selling format that is right for you.  Do you want to use the online auction format or set a definite fixed price for your items?  You may want to experiment with several items and use a different selling format for each one.  Keep track of which selling format works best for which items.  The “Buy It Now” option may work wonderfully for one particular item but for another item it may be more advantageous to sell using the online auction format.  Once you have experimented with a few items you will soon know what selling format to use for which of your sellable items.
• Choose the right category for your items.  You will want to find the category or categories that best define the items you are selling.  This is so that target buyers are able to easily and quickly find your item.  If you are unsure about what category to choose for you items it is wise to play it safe and list them in more than one category.

• Write a descriptive title for your items.  Choose words that define what you are selling and that will appear in any search that a buyer might try on eBay.  Remember that you are competing with many other powersellers to get the attention of buyers and earn money.  Your title is important because eBay’s search engine works by reading the title line.  You should try and use some key words in your title line for these search purposes.  Identity the item clearly.  If possible mention a brand name.  The more information contained in your title line the more bidders you will attract to your listing.
• Description of your items.  This is your opportunity to be creative and promote your item.   A description should be written in some type of logical order.  You should: (a) describe what the item is, (b) include the title, (c) include the artist, author or manufacturer of the item, (d) indicate identifying marks or other identifying information, (e) describe what the item is made of, (f) list the size and dimensions, (g) describe the condition of the item, and (h) include any special history or features that you think the buyer should know.  It is also important to include one line in your description that encourages buyers to e-mail you with any questions.
• Use pictures.  People like to see exactly what they are bidding on.  EBay makes the process of including pictures in your listings an easy process.  Pictures will attract buyers to your items.  If you are posting more than one photo use your most informative picture first, one that includes all the features of your item.  Take the time to get the lighting in the photo right and the setup of the item correct so that you are taking a top-quality picture.  Remember that a picture is worth a thousand words and will sell your item.
• Price.  Decide what price you want to establish for the items you are selling.  Determine whether you are using the online auction format or are using the “Buy It Now” option.  You will also want to decide how long you want your listing to run.  It is important to carefully determine what price is best for the item you are selling.  Take the time to look at similar items that are selling on eBay.  Research your competitors and see what they are doing.  If you want to sell crystal vases, for example, you should take a look to see at what price other vases are being sold and at what prices they are listed.  It is important that you research similar items so that you know what price to charge and if there is a market for what you want to sell.   This step is vital since you may discover that you can’t compete with current sellers on price or there is simply no market for what you have to offer.
• Indicate your payment and shipping preferences.  You should offer as many payment options for the buyer as possible, including credit cards.  The more payment options that you offer potential bidders the more attention your item will attract.  This will ensure you success as an eBay powerseller.

It is important to keep in mind that most buyers browse through the categories and items that interest them.  Your eBay listing needs to be an attention-getter so that you give the buyer a reason to linger and take a longer look at the item that you are selling.  Remember to check your spelling and avoid spelling mistakes.  Misspelling of words is unprofessional and may make the difference between selling your item and having the listing expire without a sale.

Try to avoid using words in your eBay listing such as “rare” or “amazing”.  These are fluff words and will not convince buyers that they need your item just because it is amazing.  Buyers will make their decision about the rarity of your item based on the concise and accurate information that you provide in you listing description.

When you are satisfied with the way the listing looks for your item you are ready to place the listing on eBay for buyers to bid on.  Make sure to take a look at the way your listing looks online after you have completed the online steps.  Make revisions to your listing if you’re the least bit unsure about how it looks.  It may take you a few tries for the first few items that you list but the effort will be well worth it.

EBay has administrative services that will help you create an item listing that give you the impact that you need to make those sales.  In fact, eBay will write your item descriptions for you if you lack the confidence or the talent to do so yourself.  You may want to take advantage of this administrative feature until you get the hang of being a powerseller on eBay.

Cost of listing: Selling on eBay costs you very little and this is one of the biggest appeals of this auction site.  The cost of listing an item for sale on eBay will vary depending on the listing price of the item.  This means that you can sell multiple items at a very low cost to you as an eBay powerseller.

If you decide to sell your items through an online shop you’ll have to pay a bit more for the listing price but this also means that there will be more advantages to you as a seller.  You’ll be able to display all of the items that you have for sale at a lost cost that allows you to focus your business expenses in other areas, such as advertising or the purchase of products to sell.  If you’re going to be selling your items through an online shop the first 30 days will be free so that you can determine if this format is right for you and what you’re selling.

Many buyers will take a look at all of the items that a seller has for sale.  You want to make it as easy for the buyer as possible to find out all they can about what you’re selling and who you are.

Start Selling

It’s easy to start selling at eBay since the process is easy and smooth to understand and implement….and it costs you very little money to get started.  One of the most significant things to note about selling on eBay is that there is little financial risk involved to get you started.  Most new businesses require large amounts of money to cover start-up costs such as rent and distribution.

There are really only a few things that you need to become a powerseller on eBay:

• products to sell
• a digital camera so that you can take pictures of the items that you’re selling an upload them to the eBay website
• a computer
• the enthusiasm to become an eBay powerseller and increase your annual income

You’ll want to make sure that you have enough room in your house to accommodate the items that you’re going to be selling.  You’ll need to have room set aside not only to store these items but also a space set aside where you can manage the shipping of these items.  If your goal is to be a huge eBay powerseller you might want to eventually find a space to rent so that you can sell your items in large quantities.

There are many sellers on eBay since the process of signing up is so simple.  Becoming an eBay powerseller is just one step away from being a seller who sells only the occasional item.  Powersellers make multiple sales each month and earn high profits from these sales.

Getting started selling at eBay is as simple as registering your name, or your business name.  There are some details that you’ll need to include in your registration as a seller, such as where you are located and how you plan on shipping your sold items.

Your goal as an eBay powerseller should be to look as professional as you can so that buyers take you seriously and learn to trust your reputation.  Setting up an “online” shop is one way that you can gain a more professional outlook among the many sellers that can be found on eBay.

There are several different options available at eBay that will help you to make a good impression on buyers.  You don’t want buyers to think of you as just another eBay seller and pass you by for a more professional seller.  When you first start selling your items on eBay you’ll find that there is a learning curve as you find out what works for you and what doesn’t.  The important thing is to be flexible so that you can make changes to the way that you sell in your favor.

Seller Registration

All types of people and businesses are using eBay to sell their products.  This includes the stay-at-home mom who is supplementing her family’s income by selling craft products to large companies such as IBM who are seeing huge profits by selling online through eBay.  When you sell items on eBay you can reach a large number of customers all around the world.

There are many benefits to selling on eBay.  Some of these legal and financial benefits include:

• The low cost of registering at eBay.
• The ability to have fast and secure transactions with your buyers.
• Tax laws that are clearly defined.
• Accounting advice that even an amateur can follow.
• Low advertising costs.
• Free advertising tools.

There are many books that have been published that show you how successful you can be selling on eBay.  This is a great market niche itself, to focus on the sale of items that show others how to sell, what to sell, and what to sell it for.

With so many benefits of selling on eBay more and more people are taking advantage of the opportunity.  Make sure that you’re one of the successful sellers by knowing all of the legal and financial angles of the eBay selling process.   The sellers who fail are often the ones who remain blind to the legal side of selling online through eBay.  Studies show that the most successful sellers on eBay operate businesses that are well organized and maintain perfect financial records of each and every transaction that they do both through eBay and with their wholesalers.

The first thing that you will have to do in order to sell on eBay to is register.  There are several reasons why you first have to register on eBay.  These include:

• EBay requires a certain amount of personal information from you.  This is to keep the eBay site secure.
• EBay requires that you register with them before you can begin selling an item or bidding on other saleable items.
• Registration will provide you with updates on the latest eBay information and deals.

Registration at eBay is easy. All you have to do is follow the steps laid out for you.  You will be required to provide your name, address, phone number, and a valid e-mail address.  Many eBay powersellers choose to use a business name for their online transactions.  You’ll want to include this business name in your eBay registration.

The next step needed for registration is your online user ID.  This is the ID by which you will be known as both a buyer and seller.  Make sure to choose an ID name that sounds businesslike and professional.  You will not want to come up with a cute name only to want to change it to something more sophisticated at a later date.  Choose a password that is easy for you to remember.

Once you have completed the first two steps you simply have to check your e-mail for confirmation of your registration.  You will then need to set up a seller’s account.  You will be asked to provide a valid credit or debit card as well as provide your banking information.  This is necessary so that when you start selling your items eBay has accurate and legitimate information about how and where you will be accepting payment.  EBay also needs your banking and credit information so that they can bill you appropriately for the small fees owed to them for any listing fees and commissions.  Any personal information collected by eBay is done through a secure system so you do not have to worry about security issues.

The registration process takes only a few minutes for you to complete.  Make sure your credit card and banking information is accurate and up to date to avoid confusion and error later.

During the registration process at eBay you’ll be required to provide information about yourself and the items that you’re selling.  One of the things that you’ll want to remember is to always keep the information in your seller profile current.  Not only does eBay need to have this current information, sellers want to see that your information is accurate since it lends you a high degree of professionalism.

Your email address: When you first register with eBay you’ll be need to use a current email address for the registration process.  If you change your email address it’s not necessary to register again.  You want to maintain the status that you’ve built up as a successful seller on eBay by simply notifying eBay of your email address change.  There is a “Change of Email Address” form that you can fill out and return to eBay that makes the change easy and fast.  It’s important that you don’t register with your new email address because when you do you risk losing the information and data that correlates with your old email address.  Should you mistakenly reregister with a new email address it can take eBay administration up to two weeks to merge the data from the old address to the new one.  In the event that you do register again with a new email address you can contact eBay at ukemerge@ebay.com to let them know.

Your User ID: You can change your User ID at any time by using the “Change User ID” form.  Your User ID is an important aspect of your eBay account.  It’s a way for buyers to identify you easily, especially when you’re relying on repeat sales from the same buyers.  You don’t want to take the chance of buyers not finding you by changing your User ID.  This is why it’s important to create a User ID that you know is right for your business when your first register with eBay so that you avoid these changes.  Your User ID should be a reflection of you and your business as opposed to a cute user name.  Remember that buyers are going to identify you by this User ID so you want to be as professional as possible.

Your eBay password: Your password is your access to your eBay account so you’ll want to remember it and protect it.  If you want to change your password at any time you can use the “Change Password” form on the eBay website.  There is also a “Forgot Your Password” form that you can fill out if you forget what your password is.  You’ll receive notification in your email of how you can change your password so that you can access your eBay seller’s account.  Your present password will stay valid until you change it, so if you forget your password you won’t be able to access your account until you fill out the “Forgot Your Password” form and make the password change and respond back to eBay with replying email.

Your account information: When you want to make any other account changes that include information about your account or yourself, you can contact eBay by using the “Change Your Registered Information” form.   This form will allow you to make any changes to your account that you need eBay and buyers to know.  Keep in mind that any changes may take a day or two to be implemented on your account information page.  Plan your changes accordingly so that you let your buyers see what you want them to see.

Other administration features: There are other administration features at eBay that you should be aware of so that you can become familiar and proficient with the selling process.  The more experienced and comfortable you are moving around the eBay website the more you can focus on the selling of your products and the promotion of your business.

If you’re looking for a certain feature of eBay, and can’t seem to find it, don’t hesitate to contact them by email to find the appropriate place where you need to look.

Some of the other administrative features that you can find on eBay include:

• Feedback Forum:   The Feedback Forum is filled with information about your eBay transactions.  This information is available for other eBay users to see.
• My eBay:  This eBay feature allows you to view your current, and historical, selling and bidding information.  This is handy feature to have since you can find out in one viewing what you’ve sold and what you’ve bidding on if you’re buying something from another seller.
• About Me:  The “About Me” feature of eBay lets you provide any other information to eBay registered users that you want them to know.  This can include personal or business information.

EBay administrative services are there to make your selling experience as easy as possible and so that your business can succeed.  Take advantage of these administrative services whenever you can so that you build a solid and positive relationship between eBay and yourself.

Ebay Powerseller

THE DEFINITIVE GUIDE TO BECOMING AN EBAY

POWERSELLER

Are you interested in earning extra money from the comfort of your own home?  There is a saying that one man’s junk is another man’s treasure! That treasure can be found on eBay.  This Articles is all you need to start using eBay to earn that extra money by becoming a powerseller. By applying the information found in this book you will be on your way to becoming a successful eBay seller.

EBay provides you with a simple way to supplement your income, sell items you no longer want or need, liquidate an estate, or sell items from your collection.  EBay is a proven e-commerce site on the Internet that specializes in sales using an online auction method.  Since eBay appeared on the Internet in 1995 it has consistently generated its own profit and also promoted further success for online sellers and buyers.  EBay’s proven formula for helping people sell their items works easily and is something that you can learn quickly.  EBay’s website has everything you need to start your at-home business or simply make a few extra dollars by getting rid of those items around the house that you no longer want.

Once you have decided on a product that you would like to sell on eBay you need to find your market niche.  Do your research carefully and then follow the steps on eBay’s website to register and begin selling.  It’s that easy!

Selling on eBay is a great way to start your new business if you’re willing to put in the energy and time to be successful.  One of the reasons that eBay is an excellent place to sell your items is because of the large number of people who visit eBay on a daily basis.  With such a large volume of customers you are sure to sell any item.

The chapters in this e-book will provide you with step-by-step guidance to show you what you need to do to start selling and learn what it takes to become a powerseller.  You will learn how to:

• Register at eBay so that you can sell your items.
• How to create an exciting and eye-catching item description.
• The benefits of selling using eBay.
• What items to sell and what sells fast.
• Where to find items to sell.
• How to build you seller’s reputation.
• Tips for selling on eBay.

You are in control of how much money you want to make.  And you are in control of when you want to start seeing that profit!  Start today to earn extra dollars by using eBay as your selling partner.

The History of EBay

EBay has just celebrated its 10^th birthday.  It was founded in 1995 by a man named Pierre Omidyar.  EBay’s original name was “Auction Web” but was changed to “EBay”, short for “Echo Bay”, which was the name of Omidyar’s consulting firm.  A main concept of eBay is that it doesn’t sell items to people; it simply connects them and allows them to get on with the practice of selling.  EBay has created a trusted community for buyers and sellers in a virtual marketplace.

EBay’s instant success was amazing.  By the end of 1998 there were over 2.1 million registered users and eBay had become the most visited auction site on the Internet.  Today there are over 114 million registered users, most of whom are buyers.

EBay continues to lead the online selling market with their innovative buying and selling techniques.  The concept of eBay, which is to unite buyers and sellers at one place on the Internet, continues to prove profitable for everyone involved, whether it is a buyer or a seller.  EBay is an excellent example of a highly successful e-commerce site that continues to grow on a yearly basis.

The Benefits of Being an EBay Powerseller

Selling on eBay is becoming more and more popular.  One of the reasons for this is the many benefits that come with selling online using a secure and reputable company such as eBay.  EBay appeals to buyers because:

• They are looking for bargains that they can find in one place, in this case a virtual marketplace.
• They are looking for hard to find items.
• They are looking for items that they collect.

The first benefit of selling at eBay is that you have very little to lose.  There are no start-up costs at eBay and this means that you are not risking any of your money to start a new money-making project.  You can get started quickly with very little investment.  Investment on your part is limited to the products you are selling and the minimal fee that eBay charges you for listing your items.

You can sell on eBay in your spare time.  This means that you can keep your full time job and make extra money on the side.  You can determine how much or how little time you want to invest in selling items on eBay.

You will be able to work from your own home, from anywhere in the world where you have an Internet connection.  There is no need for you to have your own website.  EBay does all of the Internet hosting for you.  This is perfect for stay-at-home parents who want to earn money while staying home with their children.  You can start selling with absolutely no marketing experience.

When you list your sellable items at eBay you can be certain that buyers are coming to you.  All you have to do is create an eBay listing for your item that is catchy and makes buyers read it twice.  Be accurate and concise when creating the description for your items.  More information is better than not enough information.  Giving buyers the opportunity to ask you questions about the item you are selling is an important technique that you should use consistently.

Using a virtual marketplace to sell your items means that you don’t have to take your sellable items to an auction house or flea market to make extra money.  It can be time consuming and exhausting to haul your items back and forth in your attempt to sell them.

EBay is simple and easy to use.  Once you sell one or two items you will become more and more confident with the way the selling process works.  EBay is designed to make the process of selling your items as easy and uncomplicated as possible while at the same time working in a seamless and successful fashion.  Help at eBay is always near at hand so you never have to wait if you require assistance.

There are many other benefits of using eBay to sell items.  The key factor is that it all comes down to your personal preferences.  You are in control of what you sell and the manner in which you are going to sell it.  You are the one who decides how much effort and time you invest in the business of online e-commerce.

The Workings of EBay

EBay works in a very simple manner.  There are no hidden secrets for you to learn before you start selling online and there are no hidden costs credited to you.  All you have to do is list an item for sale on eBay.  The item can be as simple as a watch or as elaborate as your lost uncle’s stamp collection.  You can either accept bids on your item in an auction format or you can offer buyers the “Buy It Now” option that allows them to buy your item immediately.

Powersellers quickly learn what sells on eBay and what doesn’t.  When you find an item, or a group of items, that sell well you’ll want to learn to utilize your selling techniques as much as possible.

The online auction method is simple to understand.  The opening bidding price begins at a price that you determine for a certain number of days, chosen by you.  During this time buyers place bids on your item.  At the end of the listing period the highest bidder wins the item.

The “Buy It Now” method of selling simply means that the first buyer who is willing to pay the price you are asking for your item wins the auction.

There are some things that you should know and understand about the selling process at eBay.  These important points will be discussed in a later chapter.

EBay provides you with all the tools you need to begin your selling your items immediately.  EBay has fine-tuned the art of the online auction by trial and error.  They want to ensure your success and have developed a step-by-step formula for you to register, list your items, maintain your eBay account, and make a profit.  EBay’s step-by-step formula includes:

• Decide what you want to sell and do the appropriate research to become knowledgeable about your item.
• Register at eBay and get a seller’s account.
• Accurately and concisely create an eBay “listing” for the item you are selling.
• Receive payment from the buyer after your item sells.

EBay’s online virtual marketplace has all the tools you need to sell successfully and make a profit.  The simplicity of eBay makes it easy for you sell confidently in a stress-free online atmosphere.

Winning The Affiliate War

Affiliate Marketing – How Really Competitive It Is

When you watch a football game on TV, you can easily see how games are won or lost in the battle that takes place on the line of scrimmage. Offensive plays are designed to protect the quarterback and/or to open up holes in the defense so that yardage can be gained.

Defensive plays are designed to sack the quarterback or close holes that would allow yardage to be gained. Quarterbacks and coaches get the credit for wins and blame for losses but the battle is won or lost in the trenches.

Affiliate marketing is a lot like a football game just without the bruises and sore muscles. An affiliate marketer must design offensive plays and defensive plays that will put him in a position to win the affiliate wars.

When you are one of many marketers who are trying to sell the very same product to the very same consumers, you had better have a plan to get at least your fair share of the market or more.

Every niche market on the Internet is highly competitive. If it isn’t competitive then there can’t possibly be much of a customer base to sell to. That is just the nature of all Internet marketing and in every niche.

Maybe you do have a long and impressive list of paid customers. That’s great! It means you have already won several of the affiliate marketing contests and come out on top. The problem is there are always those up and coming marketers who want your customers on their lists.

Your list and your competitor’s lists may well contain many of the same names and email addresses. Just having a list will not be enough to assure you of a victory when selling an affiliate product. You have to design some offensive plays that will assure that your customers buy from you and not from your competitors.

So, you ask, what is it that I can do that will assure that my customers will buy from me? The answer is just one word… unique!

You have to be unique. You have to offer something that sets you completely apart from your competitors. You have to make your offer for a product or service for which you are an affiliate more attractive to buy from you than it is to buy from you competitors.

If you simply send out a marketing email advertising a product or service that you are an affiliate marketer for, you need to remember that there are dozens or maybe even hundreds of other marketers who are sending out marketing email advertising the exact same product or service and many of them are sending them to the same people that you are. You have to do something to make sure that your customers buy from you…you have to be unique.

There are several ways to achieve uniqueness. One way is to have established yourself as an expert in the field for which the product or service is being sold. You have to have become not only visible but credible, as well. This visibility and credibility is not easily achieved. It takes a lot of hard work, time and effort.

Visibility and credibility are established by taking such measures as writing and marketing articles and E-Books, posting to blogs and forums, appearing as an expert on teleseminars and webinars, etc. The fact is that when people know you and trust you, they buy from you. They will buy from you even is your competitors are offering a better deal or more incentives.

People do not like to buy from strangers. The Internet is a big impersonal and even frightening place to many consumers. They want to feel like they know and trust the people that they buy products and services from. The time, effort and energy that you put into becoming visible and credible is the best time, effort and energy investment that you will ever make. Reputation is everything in the world of Internet marketing. Credibility makes you unique.

Another very important thing that you can do to insure that your customers buy a product or service for which you are an affiliate marketer from you and not from one of your competitors is to give them a very good and compelling reason to make the purchase from you. Offer something extra or a lot of different extras that will enhance the value of the product that you are marketing.

No matter what the niche or what the product is that is being marketed, there are free gifts that you can find that will make the product a better value if it is purchased from you.

For example: if you are marketing an E-Book about Internet marketing, you could add several additional free E-Books concerning different aspects of the broad subject of Internet marketing.

E-Books can be downloaded from PLR sites or even from E-Book banks and repositories. Another free gift that people can’t ever seem to get enough of is free utilities. There are many on the Internet and you can bet that there are some that will fit right in with whatever product or service that you are promoting.

While other marketers who are selling the very same product that you are, simply send out marketing emails that recommend the product to their lists, you will be adding value to the product and doing it for free to boot.

Add extras! Add free gifts! Even better than extras and free gifts is additional help to use the product or service that is being sold. You can offer a free teleseminar for those who buy the product or service from you that will make the product or service better or easier to use.

You can most likely even get the producer or the product or service to speak at your event if you plan far enough ahead. People just love teleseminars… and they love free…when you add teleseminar and free together, you will have a winning play that might just score the proverbial touchdown for you.

Offer Your Prospects Bonus Incentives

What usually happens when an affiliate marketer goes to Clickbank or Commission Junction and signs up as an affiliate marketer for a particular product or service that is relative to his affiliate marketing business topic?

The first thing he does is usually to place a logo for the product on his website and send out a marketing email to his list advocating the value of whatever the product or service happens to be. If this average affiliate marketer has any zip at all, he will make his sales letter as good as he can make it.

It will address each member of his list by name and there will be bullet points listing the advantages provided with ownership of the product or service. Then he will sit back, cross his fingers and toes, and hope to make a few sales. Well, that IS a plan but it isn’t a very good one.

If this average affiliate marketer happens to get lucky and be included in the launch of a new product, he does pretty much the same thing. He notifies his list of the upcoming launch (the average affiliate marketer usually only sends one preparatory email) and then he sends out the marketing email at the launch.

He will make a few sales…very few. Of course, he won’t be working very hard either and maybe he is very happy being an average affiliate marketer. There is a problem, however, with being average. Average is a very crowded place.

Average! Why would anybody want to settle for average anything? Doesn’t ‘average’ mean ‘common or ordinary…nothing special’? If you are not happy with being an average affiliate marketer, then you need to keep reading.

What puts one affiliate marketer above the average affiliate marketer? The answer is uniqueness.

Being unique is a quality that sets one apart from all of others. If you want to be better than just average, you will need to develop some uniqueness in your marketing techniques that will set you above just an average affiliate marketer.

Average affiliate marketers just don’t grasp the idea that in order to sell a lot of product, their offer needs to be more valuable than the offers their competitors are making. Most affiliate marketers won’t offer any incentives to their lists for buying a specific product from then rather than buying the same product from some one else.

Some affiliate marketers will offer some bonus incentives but they will be pretty ordinary and things that are really not of much value or even unrelated to the product that is being promoted.

The really GOOD affiliate marketer will offer bonus incentives that are BETTER than anything that is being offered by any other marketer and are directly related to the product that is being promoted. The really GOOD affiliate marketer will give his customers a very good reason to buy from him.

Actually, the whole idea of offering better incentives to customers is just plain old common sense. If you can buy 2 ears of corn from vendor A for 20 cents or 2 ears of corn from vendor B for 20 cents and vendor B throws in some butter to go on the corn free of charge, which vendor are you going to buy from?

Affiliate marketing is the very same thing.

You have to offer bonuses and you have to offer better bonuses than those that other affiliate marketers are offering.

For example: Let’s say that there is an E-Book about Email Marketing than you are an affiliate marketer for. It’s a very good book that has been written by an Email Marketing Guru. It is selling for $100 and your commission is going to be $50 per sale that you make. There is an elaborate live launch for the product. Your competitors are offering an additional E-Book or two as bonus incentives.

How can you get an edge here? The only way that you can possibly get an edge is to offer something that your competitors are not offering. You could have set up a free teleseminar that will take place within a few days of the launch for those who buy from you or you could offer a free 30 minute downloadable audio tape that further explains certain points in the E-Book.

The people who buy from you will be getting a better deal than they could get from your competitors. The product will always be the same…but the bonuses that are offered is where you get the edge.

Tip: Never underestimate the power of ‘free’. Everybody loves getting something for nothing or getting something extra. They especially love getting something that everybody else is not getting. And that brings me to another, finer point of offering bonus incentives.

If you can offer something such as a free teleseminar that is related to a product launch, you need to limit the number of people who will receive the bonus. That makes it more exclusive and thus more desirable.

This is tricky.

You don’t want to make customers mad but you do want to make those who get the added bonuses feel like they have gotten something others have not gotten. You might phrase your offer to say that the first 200 people who buy the product from you will be allowed to join the teleseminar live and others will receive a transcript of the teleseminar. Like I said, this is tricky but it can be done.

The bottom line is just this: if you want to be a better than average affiliate marketer you are going to have to offer more and better bonus incentives than your competitors offer. All affiliate marketers for any product are all trying to sell to the same basic customer base and that base is not unlimited.

In order to get an edge and rise above what is common, ordinary and average you will need to get really creative with the incentive bonuses that you offer with your affiliate product or service.

Don’t Cut Yourself Short With Offering Rebates!

Rebates! Rebates seem to be all the rage in today’s market place. Rebates are everywhere. Out in the brick and mortar world there are ‘mail-in’ rebates and instant rebates offered on every product imaginable from computers to home appliances to cars. In cyber space the rebate is everywhere. Rebates are offered on all kinds of programs, software, products and services.

A rebate is simply a discount in fancy clothes. The principle is exactly the same. The customer pays less than the list price for whatever the program, software, product or service might be. The customer is getting a bargain. That’s true. The question, however, is what exactly is the seller getting?

The answer to the question, what is the seller getting, is pretty simple. The seller is getting less money than he is entitled to get on every sale he makes.

If the seller is giving a 50% rebate that means that he will have to sell twice the number of programs, software copies, products or services to make the same amount of money he would have made had he not offered the 50% rebate.

The seller is giving away his profit especially if the seller is an affiliate marketer because any rebate an affiliate marketer offers his customers comes out of his commission. For example: if you are marketing a product that sells for $197.00 and you earn $98.50 from it, offering a rebate of $50 means that your commission is only $48.50 per sale.

You aren’t going to be earning very much per sale. That can’t be a good thing. There has to be a better way than offering big rebates…and, fortunately, there is.

One of the big problems with offering big rebates is that the offer attracts what is known in the business as ‘cheap customers’. Cheap customers are those who never expect to pay the full price for anything, ever or under any circumstances. They expect to get something for nothing and that something for nothing expectation will always come out of your pocket. You are simply better off without cheap customers.

The answer to the rebate question is just this: give your customers a good reason to buy from you at the full price. Even if you have to pay something for incentive bonuses, it is better than offering a rebate to the customer.

You will attract a better class of customers who will continue to buy from you. Many affiliate marketers think that offering incentive bonuses that are valuable enough to entice people to pay full price for an item is just too much trouble. They will tell you, that

it is easier, quicker and just a lot less trouble to simply offer a rebate of a discount than it is to find bonus incentives.

Okay. I agree. Offering a rebate or a discount is certainly easier, quicker and a lot less work than finding bonus incentives that are of enough value to make a customer pay full price for a product or service. However; it is simply not the best thing to do.

The customers that will be attractive by deep discounts and 50% rebates are the cheap customers and once you discount or offer a rebate they are going to expect you to do so with every product or service that you ever offer them. You are going to be working for peanuts when you could be working for the whole peanut gallery.

Don’t waste your time worrying about lazy affiliate marketers who offer deep discounts or big rebates. They will attract the cheap customers that you don’t want anyway and those lazy affiliate marketers will never be any competition for you.

If you are willing to go to the trouble, put in the work, and make the effort to find incentive bonuses that make it possible for you to sell products at their full price to your customers, you will leave those lazy affiliate marketers eating your dust.

Before you even consider offering a rebate or a discount on a product or service think about the reason that you became an affiliate marketer in the first place.

Did you become an affiliate marketer so that you could just barely scratch out a living or did you plan on making a very nice annual income that would provide a very nice life style for you and your family? I doubt that scratching out a living was the top reason that you chose to become an affiliate marketer.

Look at it like this: every time that you accept less than you could get for a product, you are giving away the lifestyle that you have been working for and you are settling for less than you deserve not only for yourself but for your family as well.

It really is never necessary to settle for less. It just isn’t necessary to offer a large rebate or a deep discount to sell a quality product or service.

People need, want and will pay for the products and services that they need. It isn’t necessary to give away your profit if you will just work harder and finding incentive bonuses that will entice your customers to buy the products and services that they need from you.

Don’t discount the product or offer a rebate. Increase the value of the product instead. Remember this; increasing value is better than cheapening the product or service that you are trying to sell. People don’t always see a discount or a rebate as value. They

sometimes see it as an attempt to entice them into buying a product that wasn’t worth the full price in the first place.

Only the cheap customers will go for a rebate or discount. The good customers will be shopping around to see what the best incentives being offered are. If you make your bonus incentives the very best, then you will attract the best customers and you can charge the full asking price every time and for every product or service that you promote.

How To Win The Affiliate War

Winning the ongoing affiliate war isn’t easy but (unlike some wars) it IS winnable. The affiliate wars cannot and will not be won by lazy affiliate marketers. The affiliate marketing wars will be won by the aggressive strategists who are willing to work hard and long.

Affiliate marketing is not for the faint of heart. If you had really known how tough the competition is in affiliate marketing would you have joined the fray? It doesn’t matter. You are in the midst of it now and quitting simply is not an option for a true warrior. The only option is winning…and winning BIG!

Winning the affiliate marketing wars means winning the small daily battles and minor skirmishes one at a time and winning them decisively.

You want to become one of those super affiliates. You want to become one of those big earners that make an annual income that has more than one comma in that number on the bottom line, right?

Then you need to be prepared to work hard. You need to be prepared to do more than what is required. You need to be prepared to go that extra mile.

First and foremost, reputation counts in affiliate marketing. There are thousands of affiliate marketers out there but the ones who make the big bucks are the ones who have established high visibility and great credibility for themselves.

Establishing credibility and visibility go hand in hand and establishing both are critical to your success and your victory over your competitors.

Credibility and visibility are established in several ways. Two of the most important ways of establishing credibility and visibility are by writing and marketing articles and E-Books that relate to the products and services that you sell. You must establish yourself as an expert…a guru, if you will.

You need to become the guy or the gal that others go to when they need information or need questions answered. Writing articles and E-Books (or having them written for you by a ghost writer) is one of the very best ways of establishing your reputation as a person who has answers.

Articles that you write or have written for you by a ghost writer will be uploaded into article banks for other website owners of E-zine publishers to download and reproduce

free of charge. At the bottom of each 300-400 word, key-word rich article you will include a resource box that has your name and your website address in it. This helps to spread your name and news of your knowledge around the Internet to those who are the most likely to be your customers.

E-Books should only be 10 to 12 pages long but a link to your website needs to be included on every single page as well as in the resource box at the end. E-Books are uploaded to E-Book repositories where others may download them and reproduce them just like articles.

Because it is required that E-Books cannot be altered and that resource box information must be included when E-Books are downloaded and reproduced, your reputation as an expert in your field will be enhanced each time anyone chooses to use them.

Another way to build your visibility and your credibility on the Internet is to post to blogs and forums that have topics related to the products and services which you sell. It is a very simply matter to find these forums and blogs. Simply type your related key word into the search box of your favorite search engine followed by the plus sign (+) and the words blogs or forums. You will get many hits.

Choose the three or four of the ones that have the largest number of active members and join those blogs or forums. Be careful here. Posting to blogs and forums effectively is going to take several hours of your time every week so don’t choose too many.

Once you have joined three or four blogs and forums do not go in with guns blazing posting blatant advertisements. The idea here is to build visibility and credibility. Introduce yourself and behave as though you had just moved into a new neighborhood. Your signature tag that appears at the bottom of each and every post that you make should have your name as well as a link to your website.

Take you time to get to know the other posters in the community and become a valued member of the group. You will be building a good reputation, visibility and credibility.

It takes time to build your visibility and credibility. While you are building them, you will also be promoting and selling products and services and you want to establish a good relationship with those who buy products and services from you. Be sure that you provide good information, good service and a guarantee if one applies.

Go to great lengths to never appear to be a cheapo or corner cutter to your customers. Always treat your customers like they are your most valuable asset…they ARE your most valuable asset.

Never discount products or services or offer rebates. You don’t want to build that kind of reputation or that kind of customer base. Instead of offering discounts or rebates take the time and put forth the effort to add bonus incentives to the products and services that you promote to give them added value.

The winners of the affiliate wars are the men and women who go to the trouble and take the time to build excellent reputations as experts and as fair and honest merchants.

People buy things on the Internet from people that they feel like they know and can trust. People buy things on the Internet from affiliate marketers who have the reputation as an expert or a guru and one who actually cares about the people to whom he sells products and services to. A positive and hard working, fair–dealing reputation will help you win the daily battles and, ultimately the affiliate war.

Boost Your Business Profits2

Graphical Enhancements

E-cover Changes

There are many people out there who actually ignore the appearance of their products. They would spend tons of money on their ghostwriters, their website, their autoresponder and even their work force, but the moment they neglect the appearance of their E-cover, they lose many precious sales because their E-cover for their E-book isn’t attractive enough.

The truth would scare you – many DO judge a book by its cover.

If you invest in a good action script you can easily enhance the appearance of your E-cover:

You can change it from a flat one to a more realistic cover that will convert more visitors into buyers.

Mini-site banners

Mini-site banners are equally important as well. Imagine, the first thing people see other than the opening headline of the sales copy or landing page is the banner itself.

Don’t use just ANY banner

There are tons of PLR books out there that comes with the PSD file for the sales letter.

You can easily make changes in Adobe Photoshop to get the best colors or fonts that you will need without investing too much into graphics design.

Product Pictures

You can also combine pictures together to make the appearance of the full package even more enticing.

Sales Copy Tweaks

Use A Different Color For Your Headline

In a sales copy, the most important aspect of the sales process is in getting the prospect’s attention. Therefore, the headline is the most crucial aspect of the entire sales copy.

After all, if the headline doesn’t entice readers to read the rest of the sales letter, it is pointless to write the sales letter in the first place!

Which of these two headlines are more compelling to the eye?

“Secure Your Instant Access To A

Mammoth Collection Of Constantly

Adding Resell Rights, Private Label

Rights, Graphics, And More… And

Jumpstart Your Online Marketing

Career Starting This Second!”

Or this one:

“Secure Your INSTANT Access To

A *MAMMOTH* Collection Of

Constantly Adding Resell Rights,

Private Label Rights, Graphics,

And More… And JUMPSTART

Your Online Marketing Career
STARTING THIS SECOND!”

You see, by tweaking several aspects of the same headline, you are able to tap in to several psychological aspects of the prospect and get them to take action by starting to read the rest of the sales letter.

Minor changes such as switching between RED and BLACK, using a series of UNDERLINES and highlights, you will be able to bring more life to your headline and increase your chances of scoring another sale.

Use Graphics To Make A Point

Often when people are looking through a sales copy, a lot of them do not read the sales letter line by line.

They often scan through the sales copy and they arrive at the end of the sales copy just to see how much it costs. One of the best ways to reach out to those ‘scanners’ is to use graphics to tell a picture.

For example: If you are selling a membership site that provides the best content for resellers to market themselves, you can tell them:

“Would you rather catch small fishes with what you are doing now or buy this membership and your business will bring in nothing but big fishes?”

Maximizing Niche Market Profits

Maximizing AdSense

Here are some 4 ways to tweak your site and you will be able to make more money from AdSense.

1. Use only one format when you are choosing your AdSense layout. The more consistent your design, the easier it is for people to click on your ads. Your goal is to try to ‘mask’ the ads to look more like links within the webpage. Sometimes, they may not feel that they are clicking on AdSense but at least it brings in more money.

2. Choose a color that blends with the background of your niche site. Once again, this also improves the clicks on the ads and hence, your income will increase as well.

3. Try and locate your AdSense ads where it is easier for people to see. Don’t put them at places where people won’t scroll too because that will prevent them from clicking them (or even seeing them for that matter).

4. Go for relevant keywords in your ads. According to some experts, Google doesn’t really care about your content – rather, it scans the title, description and the URL.

Affiliate Program Reviews

One of the best ways to promote a product on a niche site is to use a ‘review’ format.

Take for example – a movie. When someone goes online to read about the review, they will tend to believe the reviewer and keep their opinion in mind when they go to a cinema.

Notice however that the person reading the review will probably believe what the reviewer is saying. They don’t sit around wondering if the movie critic is getting affiliate commissions from telling people to watch the movie.

Most of the time, Internet marketers or even niche marketers become too ‘sales pitchy’ when it comes to affiliate product recommendations. They don’t realize that a simple and ‘unbiased’ review will easily sway a buyer’s mind.

If you were to talk about a product as though you were reviewing from a ‘neutral’ point of view, you will be able to get more relevant traffic to your affiliate programs.

You should create titles for your post like – ABC product review, or a review on product XYZ.

After all, people would rather trust a neutral party rather than a salesman.

Teach People Step-By-Step

Did you know that a simple video on YouTube can drastically increase your conversion rates and skyrocket your profits?

Aurelius Tjin of the infamous Copy And Paste Graphics 2 once launched a fire sale on his birthday. What he did was he created a short video teaching people how to use the products in the fire sale.

His affiliates sent their traffic to the video page and immediately, sales started coming in faster than ever.

If you want to convince buyers to invest in your product, creating a video designed to educate prospects will get you more sales than ever. As a matter of fact, creating a video is often much easier for some people (especially for those who hate writing).

Get Them To Take Action

Another well known marketer made full use of video for building his list.

John Reese of the infamous Blog Rush used the power of Viral marketing to make Blog Rush one of the most used widgets in the blogosphere.

How did he do it?

Well, he simply referred people to watch a video on how to drive massive FREE traffic to your blog and he implemented a very simple way for people to sign up and refer their friends.

Their friends watched the same video and they did the same thing until almost every blog on the Internet started using Blog Rush.

He achieved this all because he had a powerful video that made people take action immediately.

Never Stop Testing

In a nutshell, you must never forget that Internet marketing and niche marketing is all about numbers.

You must never forget to get as much traffic as possible because no amount of tweaking will increase your sales by a lot if you don’t have any traffic to begin with.

We won’t talk about getting traffic in this book, but it is important to know that traffic is one of the most important aspects in getting sales. Once you have enough traffic, then tweaking and testing will improve your profits tremendously.

Keep on testing your ads and your sales copy to ensure that you get maximum results because a small change really can affect a lot in your business.

Boost Your Business Profits

Quick And Easy Ways To Boost Your Business Profits

Small Changes Make The BIGGEST Impact!

Did you know that there are many little things that you can do to your website, blog, sales letter or product that can drastically affect the size of your Paypal account?

You see, there are a zillion and one products available on the Internet – and so is the Internet population! Making money online is all about the numbers. Because an Internet marketer can have hundreds to thousands of visitors visiting his website everyday, even the smallest changes can increase their profits dramatically.

Just take a look at the math.

A small tweak in a marketer’s email headline will cause an additional 2% to open the E-mail (Let’s assume the list size is about 50,000). If his ‘open rate’ used to

be about 10%, an additional 2% would get at least an extra 1,000 pairs of new eyeballs reading your E-mail!

But that is just the E-mail marketing aspect. What we want to do is to make our website convert like crazy! Imagine if among that additional 1,000 people, you are able to sell at least a thousand extra dollars worth of E-products to them by making minor tweaks to your website?

Imagine… if you are doing this OVER AND OVER AGAIN?

Make no mistake about it. This book is going to give you straight to the point information that will skyrocket your profits.

In this Articles, you will discover:

• How to make powerful changes in your branding that will make customers beat a path to your doorstep!

• By making some changes in your graphics, you will inspire your prospects to take action and turn that into more money in your pocket!

• How to tweak your sales copy and maximize your conversion without busting your bank account on copywriters.

• How to milk every last cent from your niche marketing sites!

• How to use video to increase sales!

Let’s get started right NOW!

Branding

You can’t afford to be too modest when you are trying to market your products on the Internet. Your product and your website on the Internet are like a small drop in a very large ocean. People’s attention span is divided amongst millions of websites on the Internet screaming for their attention.

Take for example, the resell rights industry. Online, everyone is selling the same products all over the net. Some price those normally while others sell the products for what someone would pay for a bag of peanuts.

It really seem as though every Tom, Dick and Harry are all resellers online. So what makes you different from the others?

If you want to skyrocket your online profits, you MUST be a branded product!

You see, the online world is slightly different compared to the real world. Some people might be afraid to blow their horn in public (or to tell others how much money they are making online). But online, you can write (almost) whatever you want on your sales copy or your profile page.

The most important thing you must do is you must stand out from the rest of the crowd!

If you’ve achieved success in sales, make sure you ‘flaunt’ your Paypal screen shots before others. Do whatever it takes to let others know what’s so good about you. Let them know that you are different. If you do things that are extraordinary, chances are, people will take notice and spread the word.

Laser Targeted Focus

One of the things you must remember about branding is that you must let others out there know what you specialize in.

Take for example – Internet marketing blogs. If you search throughout the blogosphere, you will see a hundreds of blogs out there titled Internet marketing with __________ or __________’s blog on making money online.

There are too many blogs with the theme make money online or Internet marketing so the best way to stand out from the rest is to focus on a particular niche.

Let’s say you are an expert at network marketing and you want to market your products online. Even network marketing is so competitive and broad that you have to go ‘sub-niche’.

You can let others know that in the network marketing world, you are the guy who turns words into profitable copy that attracts downlines like a vacuum cleaner.

You can probably call yourself the networking copy king! (I know this might sound a bit corny, but it sure got your attention now, didn’t it?)

If you are in to SEO and you are good at long-tail niches, you should let others know about it rather than just focus on a generic SEO branding. It is easier to go for a sub-niche rather than a generic niche.

Use your imagination and brand yourself creatively!

Testimonial Placement

Few would believe you if you say it yourself, but by getting a testimonial from a well respected marketer in the niche you are in, you can be sure to increase your credibility.

Don’t grab any testimonial from just ANY guy or girl. Make sure you let the expert who is providing the testimonial to review you or the product (or you can do some work for them in exchange for a testimonial).

By placing the best and most relevant testimonials at the right place in your sales copy, you can be sure to increase your business profits easily.

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